Delete your HeySifu account or data
This page explains how to delete your HeySifu account, operated by Wise Platform Limited, and what happens to your data when you do. If you want to remove only some of your data and keep your account, see Deleting only some of your data below.
Option 1 — Delete it yourself, in the app or on the web
This takes effect immediately and needs no approval from us.
- Open HeySifu and sign in.
- Go to the You tab.
- Select Delete account.
- Type your email address to confirm. The account and its data are erased at once.
You can do the same in any browser at heysifu.com/you — you do not need to install the app.
Option 2 — Ask us to delete it
If you cannot sign in, email [email protected] from the address registered to the account, with the subject "Delete my account". We verify that the request comes from the account holder and complete it within 30 days.
What is deleted
- Your account, email address and display name
- Your saved recipes and the personal notes attached to them
- Any notes you shared, and the links that pointed to them
- Your watch history and import history
- Your language and notification preferences
- All sign-in sessions and registered devices
- Your push notification tokens, so notifications stop
- Any unused one-time sign-in codes
- Your block list
What is kept, and why
- Recipe videos you added to HeySifu stay available to other users, but are no longer linked to you. The link between the video and your account is severed, so the video becomes unattributed rather than being removed — other people may have saved it.
- Anonymised search and usage logs are kept without any identifier that points back to you.
- Records we are required by law to keep, for as long as the law requires.
How long it takes
Deleting the account removes your data from our live systems immediately. Any encrypted database backup taken before the deletion is rotated out within 30 days, after which no copy remains. Deletion is permanent and cannot be undone — signing up again with the same email address creates a new, empty account.
Deleting only some of your data
You do not have to delete your account to remove data. Each of the following can be deleted on its own, and each can be done either one item at a time or all at once. Sign in, open the You tab, then:
- Watch history — open Watch history and remove a single recipe, or clear the whole list. The record is genuinely deleted, not hidden, so it also stops influencing what we recommend to you.
- Recipes you submitted — open Import history and remove one or all. This removes the link between you and the video; the video itself stays available to other users.
- Notes you shared — open Shared notes and revoke a single share link, or all of them at once.
- Personal notes — remove a recipe from your saved list and the notes you wrote on it are deleted with it.
- Devices and notifications — sign out an individual device, which stops notifications to that device, or turn notifications off entirely.
- Blocked users — open Blocked users and unblock anyone on the list.
All of these take effect immediately. If you cannot sign in, email [email protected] from your registered address saying which data you want removed, and we will complete it within 30 days.
Questions
Contact [email protected]. See also our Privacy Policy.